Job Id: 1321165_1677870681 Apply Now

Overview

The purpose of the Sales & Marketing Analytics Analyst position is to perform analysis on business policies, processes, and performance and use the analysis to drive better business decisions through process improvements.

Outcomes and Activities:

• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member Collect, organize, and analyze data to solve business problems and drive better decisions through ad-hoc and routine analysis
• Develop complex programming to extract and manipulate vast internal data and third-party vendor data
• Translate high level business goals into the tasks and technical specifications needed to accomplish the goal
• Analyze web analytics and media channel performance data to report on the effectiveness of marketing campaigns and channels (email, search, social, display, etc.)
• Leverage analytics API (Adobe Analytics or Google Analytics) and build automation for analytics reporting and data integration
• Perform analysis to solve business problems and drive better decisions
• Summarize analysis findings through clear, concise documentation and present to various levels at the Company
• Work with IT to enhance CRM, Sales, and Marketing data structures through defining requirements and testing

Knowledge and Skills:

• Be self-driven, motivated to help, and able to perform with minimal supervision in a team environment
• Act promptly and effectively when assigned tasks
• Communicate effectively with the ability to adjust to the audience as necessary
• Be able to quantify collected information and translate into it into opportunities
• Be able to apply analytical skills to solve problems creatively
• Be organized and capable of meeting all deadlines
• Be a quick thinker, with an ability to understand and interpret information promptly and effectively
• Ability to work with others in a team environment
• Be proactive and make recommendations as opportunities arise

Requirements:

• Bachelor's degree or higher
• 3+ years' experience in a professional setting using one or more of the following analytical tools SAS, SQL, R or Python
• 3+ years' experience in data analytics in marketing/ad-tech, finance, or other quantitative fields
• Experience with Google Tag Manager, Analytics (UA and GA4) and Data Studio or Adobe Analytics

Preferred:

• Auto finance experience
• Experience with Eloqua, Responys, Oracle CRM
• Experience with large data manipulation and analysis
• Experience running and creating reports in an analytical tool or in a business intelligence setting

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