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Our client is looking to add a Performance Marketer to join their team! This is a full-time/permanent role and would be hybrid.

Role overview

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at continuing strengthening our position. We're looking for a highly-analytical and self-motivated individual to join our team. As a Performance Marketer, you will be responsible for assessing industry trends and marketing and product performance to inform investment decisions, as well as owning data analysis across markets to optimize efficiency of our program. In this role, you will work cross functionally with Marketing, Product, Engineering and Finance to provide novel insights in support of our strategic decision-making. This role is a combination of analytics, strategy, and marketing. A successful candidate will love data, testing hypotheses, challenging assumptions, and understanding how different functional pieces work together to ultimately provide data-driven recommendations to accelerate growth of our program.

What you'll do

• Own traffic forecasting and financial modeling to inform consumer marketing investment - including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
• Build, manage and optimize paid performance campaigns in our international markets
• Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
• Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
• Own traffic and conversion reporting across all business units, including exploring trends and spotting anomalies
• Conduct deep dives & analytical investigations into inconsistent trends in data
• Synthesize findings into actionable insights and recommendations
• Communicate results, key insights and recommendations to key partners and senior leadership

What you'll bring

• 1-3 years of professional experience with a background in strategy consulting, finance or marketing/product analytics
• Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
• Bachelor's degree in an analytical or social science major (e.g. math, statistics, economics) preferred
• Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
• Strong analytical skillset-able to translate quantitative and qualitative inputs into actionable strategic direction
• Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately
• Strong verbal and written communication and interpersonal skills
• Expert in Microsoft Office suite required; experience with SQL and business intelligence tools (Looker, Tableau) strongly preferred

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