Product Marketing Manager

Beacon Hill - Job Details
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Product Marketing Manager

Greenwood Village, Colorado

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Full Time Temp to Hire

|

$ 60 - $ 79 per hour

Greenwood Village, Colorado

Full Time Temp to Hire

$ 60 - $ 79 per hour

December 05, 2022

|

Job ID: T1313686DEN_1670270284

December 05, 2022

Job ID: T1313686DEN_1670270284

Job Summary

Job Id: T1313686DEN_1670270284 Apply Now

Product Marketing Manager
The product marketing manager position focuses on growing product penetration and supporting product launches for our client's Networking, Cyber Security, Wireless and Wi-Fi products.

Job duties

  • Work with product managers to identify, articulate and convey product value to target markets and develop or maintain messaging and positioning for products
  • Lead new product launches or feature enhancement by developing Go To Market plans and then specifying and ensuring project team completion of effective and market-valuable deliverables needed from Product Management, Product Marketing, Marketing and Sales teams
  • Support Marketing teams with product and persona targeting profiles, messaging, solution stories and use cases, and identifying product-specific content, acquisition or upsell communication requirements
  • Support product initiatives, such as businesses cases, with root cause analysis or market-based research that can provide an outside-in marketplace perspective
  • Identify the buyer journey and advocate for ways to help Sales and Marketing accelerate opportunities the path to purchase
  • Support Sales and Sales Enablement initiatives by developing and providing tools or talk tracks that help them understand the market opportunity and how to convey product value, such as battle cards, conversation starters and product presentations
  • Facilitate product meetings to educate boundary partners on product and project status

Background

  • 3+ years' experience in a product marketing role or similar position (i.e. segment marketing, external-facing product management, solutions marketing)
  • 7+ years professional experience
  • Demonstrated experience in messaging product value and creating Go To Market plans
  • Bachelors required, Master's degree highly desired

Qualifications

  • Experience marketing to CIOs or the IT community
  • Previous experience or familiarity in telecommunications services, networking, cyber security, wireless or Wi-Fi technologies
  • Competent in MS Word, PowerPoint and Excel
  • Exceptional communication skills both written and in presentations
  • Ability to synthesize and summarize complex information to clear, important points
  • Keen analytical capabilities to evaluate market conditions and make fact-based recommendations in a quick, compelling manner
  • Comfortable presenting to large or executive audiences
  • Able to quickly understand and learn applicable networking related products

Top 3 Requirements

  • Strong product (marketing) knowledge (network, cyber security, managed services, SD-WAN, wireless (4G/5G), and/or Wi-Fi)
  • Exceptional communicators/storytellers (should be someone who can "grab the pen and guide marketers on what to say")
  • Self-starter (someone who can hit the ground running)
  • Able to have meaningful conversations with technical team members and product leaders
T1313686DEN_1670270284

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About Beacon Hill

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.

Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.

We look forward to working with you.

Beacon Hill. Employing the Future™