Job Id: 1320500LMM_1673474904 Apply Now

Our client is looking to add an SEO Content Strategist to the team!

This is a 12+ month contract role and would be hybrid reporting to their Marlborough, MA office two times a week.

You must be able to answer the following questions in order to be considered for this role:

If you wanted to block a page from the search results, how would you do it?
If you were working on a site where you found lots of page duplication, what would you consider as some next steps?
What is an XML sitemap used for?

Responsibilities:
*Mapping out a global content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy as well as the integration with our content management system is a must.
*Ensuring all content is on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done for each buyer persona within the business group.
*Guidance on a functional content calendar, within the divisions, and helping to define ownership.
*Supervising copywriters, editors, as needed; this role will be a leader of best practices in grammar, messaging, writing, style, and search engine optimization in close partnership with the Sr SEO strategist.
*Guidance to business unit stakeholders on the integration of content activities within traditional marketing campaigns.
*Conducting ongoing usability tests in partnership with cross-functional business partners to gauge content effectiveness. Gathering data, oversee those who manage analytics and make recommendations based on those results. Working with owners of content to revise and measure particular content and marketing goals.

Minimum Qualifications:

* Bachelor's degree in English, Journalism, Public Relations, Marketing, or related communications field

* 8-10 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).

* Experience with creating compelling messages for different target demographics.

* Intermediate to advanced SEO understanding including both Content and Technical SEO expertise. Must understand how to integrate SEO strategy into content development and site architecture. Able to communicate technical concepts to audiences with non-technical backgrounds.

Apply Now