Sr. Marketing Automation Manager

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Sr. Marketing Automation Manager

Boston, Massachusetts

|

Direct (Permanent) Full Time

|

NA

Boston, Massachusetts

Direct (Permanent) Full Time

NA

September 14, 2022

|

Job ID: LMM1290070_1663161919

September 14, 2022

Job ID: LMM1290070_1663161919

Job Summary

Job Id: LMM1290070_1663161919 Apply Now

Our client, a leader in the Go-to-Market Security, is looking to add a Sr. Marketing Automation Manager to their team.

This is a full-time, remote position. Candidate must reside in the United States.

Our client is looking for a Senior Manager, Marketing Automation to join our Marketing team to help drive pipeline growth and revenue through Database / CRM Marketing and Automation. This person will be well versed in marketing automation and operations, email marketing, prospect and customer nurturing, lead generation, lead scoring, funnel optimization and measurement.

They are looking for a results and data-driven marketer, with a robust playbook and a track record in scaling a SaaS growth-marketing operation.

Responsibilities:

  • Drive meaningful pipeline and revenue growth via Database / CRM Marketing
  • Manage end-to-end automated campaigns and funnels: from concept, through set up & segment and ends with analysis & optimization.
  • Continuously experiment: execute A/B tests on email concepts, subject lines, content, CTAs, sending times, layouts, and more.
  • Collaborate with designers and copywriters while optimizing the content continuously.
  • Build a diverse experience with several marketing materials like case-studies in order to create automated, triggered, and transactional programs.
  • Monitor and analyze ongoing campaigns and end results, to deliver recommendations based on insights and troubleshooting when necessary.
  • Work closely with our sales team in order to optimize the lead sales cycle and build a lead scoring system with suggestions to the sales team.

Requirements:

  • 4+ years of experience in marketing automation and/or CRM Marketing for a B2B SaaS company - mandatory.
  • Understanding of email best practices for email creatives, templates, metrics and associated KPIs, segmentation, dynamic content, and testing methodologies.
  • Experience with marketing automation /email marketing platforms such as
  • Hubspot / Marketo / Pardot or similar
  • Basic + knowledge of HTML and content management systems (WordPress and advantage)
  • Experience working with marketing analytics tools across large sets of data and numbers.
  • Experience with lead nurturing funnel management.
LMM1290070_1663161919

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About Beacon Hill

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.

Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.

We look forward to working with you.

Beacon Hill. Employing the Future™