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Our client, an industry leader in their space, is looking to hire a Marketing Reporting Specialist for a long-term contract.

This position will be fully remote and 6 months to start with strong potential for an extension or conversion.

Key Responsibilities:

• Monitor, analyze, and report on the performance of email marketing campaigns.
• Develop and maintain dashboards that track key email metrics, including open rates, click-through rates, conversion rates, and ROI.
• Provide insights and recommendations to optimize email campaigns for improved performance.
• Utilize Marketo, Google Analytics, Looker Studio, and Power BI to gather and analyze data across various marketing channels.
• Create and maintain comprehensive marketing reports that inform stakeholders of campaign performance, customer behavior, and market trends.
• Present data in a clear and actionable manner to support decision-making processes.
• Work closely with the marketing team to understand reporting needs and ensure accurate and timely delivery of reports.
• Provide training and support to team members on how to interpret and utilize marketing data effectively.
• Ensure the accuracy and integrity of marketing data by conducting regular audits and validation checks.
• Manage data sources and ensure consistency in data collection across platforms.
• Identify and address any data discrepancies or issues in a timely manner.
• Stay updated on the latest trends and best practices in marketing analytics and email marketing.
• Proactively identify opportunities to enhance reporting processes and tools.
• Contribute to the development of new strategies to improve the effectiveness of marketing campaigns. Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Experience in email marketing analysis and optimization.
• Excellent communication and presentation skills.
• Detail-oriented with a strong commitment to data accuracy.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with A/B testing and multivariate testing Strong analytical skills with ability to interpret complex data and provide actionable insights

Skills:

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• 2+ years of experience in marketing analytics, reporting, or a similar role.
• Proficiency in Marketo, Google Analytics, Looker Studio, and Power BI.
• Experience with other marketing automation tools and CRM systems.
• Knowledge of SQL or other data querying languages.

Apply today to be considered!

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